″The journey from a business idea to a potentially fledgling company is often very unproductive and inefficient. Too many business dreams are kept alive for too long or are going in an inappropriate direction resulting in massive losses of money, time and resources. On the other hand; too many business dreams are not fulfilled due to personal fear and corporate myopia.

“Winners recognise their startup is a series of untested hypotheses”
– Steve Blank, Silicon Valley serial entrepreneur and recognized by the Harvard Business Review as one of 12 Masters of Innovation.

Helsengreen & Co offers a structured and efficient process based on the best and proven innovation methods called the PSBS framework, which is an iterative hypothesis – test – learn process that takes your business idea through four main building blocks: Problem, Solution, Business Model, and Scale. This framework allows you to lower your costs and risks while increasing your speed of learning as well as increase the chances for success.